
Mastercard
Sonic Anthem feat. Mike Shinoda
Mastercard partnered with Linkin Park co-founder Mike Shinoda to launch its Sonic Anthem, a new branded sound. We captured Mike record a Shinoda-inspired version of the core melody. Later that evening, we filmed Mike during his concert at Boston's House of Blues. While we secured a DOP, we had no time to find a director, so all directing responsibilities fell upon me.
After the Sonic Anthem was released, the film was screened at SXSW to introduce Mastercard CMO Raja Rajamannar for a seminar titled "Reimagine Storytelling Through Tech and Experiences." The film also lives on YouTube where it has over 16,000 views.
DOP: Aaron Frutman
Line Producer: Amalia Bradstreet
Editor: Lia Kastrinakis - McCann Craft
Mix: Gerard McConville - McCann Craft
VFX: Andrew Aldridge - McCann Craft
Agency: McCann New York
Creatives: James Pinkerton & Sandy Sanchez
Music EP: Eric "DJ Bunny Ears" Johnson
My role: Producer